For upsell and cross-sell purposes, Sana offers checkout offers, product suggestions and the product recommender all separately. I would like to suggest to have a content element that I can configure based on the context and with inheritance. For example, on the basket or checkout page, I would like this content element to show product suggestions that are based on the basket context: the products that are in the basket.
Should the data or insights required for this be unavailable, using inheritance, the content element could fall back on other data sources such as related products from the ERP, or the hard-coded product id's from checkout offers.