It would be great to find a way for on-site A/B testing without needing code skills. I have some experience from the past with A/B testing via the integration of an external tool (VWO). But in that case, it was always needed to have some code skills.
Via the segmentation functionality, Sana already has the logic to show content to a specific visitor, yes or no. It would be very nice if it is possible to create an A /B variant via the current CMS possibilities and configurate it as a A/B test with the goal to find out which variant is converting the most.