SCC FeedbackWe value your input! Tell us what you think about our Sana Commerce Cloud roadmap initiatives and the direction we're taking. If there's something specific you'd like to see, don't hesitate to share it with us below. Vote for ideas on the page to let us know what you find important. You can vote by clicking on an idea and then click thumbs up, down or neutral.
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In-app analytics with KPIs to measure how shoppers are using the webstore and add-ons (e.g. shopping cart upload)
In order to be able to check how customers use the various features during the buyer journey, it would be helpful to measure the success and conversion per feature used - e.g. the shopping cart upload. This way, it can be evaluated whether the customers have adopted the new feature or change in how to purchase online.
8
Web Notifications
A notification web feature can greatly enhance the user experience on the webshop. With a notification web feature, customers can receive real-time updates and notifications about new content and updates on the webshop. This can include notifications about new product releases, promotions, or discounts. By providing timely and relevant information to customers, the notification web feature can improve customer engagement and loyalty.
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SEO Standard Meta Title and Meta Description
Sana allows to set templates for Product Detail pages, which is great. But it would be an interesting feature we could also use available Product Attributes as Replacement tags. So we could use a standard Product Title and Product Description as Meta Title and Meta Description !
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Recommending products based on the context
For upsell and cross-sell purposes, Sana offers checkout offers, product suggestions and the product recommender all separately. I would like to suggest to have a content element that I can configure based on the context and with inheritance. For example, on the basket or checkout page, I would like this content element to show product suggestions that are based on the basket context: the products that are in the basket.
Should the data or insights required for this be unavailable, using inheritance, the content element could fall back on other data sources such as related products from the ERP, or the hard-coded product id's from checkout offers.
Sales Force Integration
Add-on for Saleforce so sales people can use insights and website data to track leads and customer activity
4
Estimated shipment date in product feed export.
Incorporating the estimated shipment date in the product feed export would be highly beneficial, as we have numerous requests from our customers for this feature.
Managing SEO for Productpages from external data source (e.g. PIM)
It would be nice if we can generate the meta data for products from an external data source, for example a PIM system where we store the descriptions.
Display net AND gross prices for Google Shopping
Currently, it's only possible to display EITHER net price (including VAT) OR gross price (excluding VAT) on the product details page. A combination of both prices is not possible for Dynamics 365 BC.

As a webstore administrator, we have to display both, the net price (excluding VAT) and the gross price (including VAT) on the product details page to keep using Google Shopping. This requirement affects several countries, including Germany, Austria, Switzerland, Netherlands, France etc.

Source: https://support.google.com/merchants/answer/6324371?hl=en&sjid=11099813395256483822-EU#zippy=%2Ctax-australia-argentina-austria-belgium-brazil-chile-colombia-czechia-denmark-france-germany-hong-kong-india-indonesia-ireland-israel-italy-japan-malaysia-mexico-new-zealand-netherlands-norway-the-philippines-poland-portugal-russia-saudi-arabia-singapore-south-africa-south-korea-spain-sweden-switzerland-taiwan-thailand-turkey-ukraine-united-arab-emirates-united-kingdom-vietnam
5
Reply directy to the customer on a product information submit
As a product specialist i would have the option to reply directy to the customer on a product information submit.
Right now you have to create a new email. and copy all information. Just add the emailaddres of the recepiant as a reply to emailaddres.
2
Improvements to product 'Reviews' functionality
Although 'Email Address' is already a required field for customers submitting product reviews, there is currently no visibility of this from the Sana admin section. This would be useful for following up on negative reviews to provide a solution, or answer any questions that a potential customer has asked in the reviews section, as often happens.
Also, the capability to respond to reviews once approved would be ideal for showing how any negative reviews are handled, rather than hesitating to show them - see Trustpilot for an example of this.
2
Klaviyo integration
Klaviyo is a much more email marketing affordable than DotDigital and has the same benefits that DotDigital have.
It would be great to have more options than to use DotDigital or Mailchimp for email marketing.
1
On-site A/B testing
It would be great to find a way for on-site A/B testing without needing code skills. I have some experience from the past with A/B testing via the integration of an external tool (VWO). But in that case, it was always needed to have some code skills.
Via the segmentation functionality, Sana already has the logic to show content to a specific visitor, yes or no. It would be very nice if it is possible to create an A /B variant via the current CMS possibilities and configurate it as a A/B test with the goal to find out which variant is converting the most.
2
Configure Bing's IndexNow functionality
As an SEO specialist, I would like to be able to configure Bing's IndexNow functionality. I need to be able to add a configuration file to the root directory. https://www.bing.com/indexnow

1
Add noindex option for rows and columns in content editor
Add an option in content editor to add noindex for rows and columns. This would allow admins to fine tune what content gets indexed by Google and other search engines.
It could be under Advanced or Segment & Schedule tab in row settings and would result in noindex attribute to be included on the row div like <div class="Containers_wrapper" noindex>.
Web store reviews by customers
It would be nice being able to receive reviews and feedback from customers about the web store in general, not only on products.
This would both increase other customers trust on us and it will make it easier yo improve ourselves.
Loyalty Points or Rewards System
It would be good to be able to offer a loyalty or rewards program to both our B2B and B2C customers. For example Customer A buys Product Y which is worth 10 points. Once they reach 1000 points then then get a discount or free product etc.
Hubspot integration
Add-on for Hubspot, similar to the existing ones for Mailchimp and Dotdigital. Having an add-on for Hubspot to integrate into SANA would be very useful for those clients who use Hubspot for their marketing platform.
Specifically we would like to leverage Hubspot's Abandon Cart re-marketing, which cannot be done without an add-on to send store data to Hubspot.
2
Missing a breadcrumb function in the blog
I cannot make breadcrumbs in the blog
1
Integration with Marketo - marketing email automation
Integrating Sana Commerce Cloud with Marketo: Key Benefits
Integrating Sana Commerce Cloud with Marketo enables us to enhance our B2B e-commerce marketing through automation, personalization, and data-driven decision-making. This integration allows us to:

✅ Deliver Personalized & Targeted Email Campaigns – Leverage customer data for dynamic, relevant content.
✅ Automate Lead Nurturing & Retention – Implement workflows for post-purchase follow-ups, reorder reminders, and recommendations. We are already preparing a mail flow for 2025, set to go live with Sana Commerce.
✅ Recover Abandoned Carts – Trigger automated emails to re-engage potential buyers and boost conversions.
✅ Drive Upselling & Cross-Selling – Use order data to offer relevant product recommendations.
✅ Ensure Real-Time Data Synchronization – Keep pricing, inventory, and discounts up to date in marketing campaigns.
✅ Enhance Analytics & Reporting – Track performance metrics and optimize marketing efforts.
✅ Improve Efficiency & Customer Experience – Reduce manual work, streamline operations, and deliver consistent messaging.

By integrating these platforms, we automate and optimize our marketing processes, increase engagement, boost retention, and ultimately drive more revenue. 🚀
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Integration with Marketo - marketing email automation
Integration with Marketo - marketing email automation

Integrating Sana Commerce Cloud with Marketo: Key Benefits

Integrating Sana Commerce Cloud with Marketo enables us to enhance our B2B e-commerce marketing through automation, personalization, and data-driven decision-making. This integration allows us to:



✅ Deliver Personalized & Targeted Email Campaigns – Leverage customer data for dynamic, relevant content.

✅ Automate Lead Nurturing & Retention – Implement workflows for post-purchase follow-ups, reorder reminders, and recommendations. We are already preparing a mail flow for 2025, set to go live with Sana Commerce.

✅ Recover Abandoned Carts – Trigger automated emails to re-engage potential buyers and boost conversions.

✅ Drive Upselling & Cross-Selling – Use order data to offer relevant product recommendations.

✅ Ensure Real-Time Data Synchronization – Keep pricing, inventory, and discounts up to date in marketing campaigns.

✅ Enhance Analytics & Reporting – Track performance metrics and optimize marketing efforts.

✅ Improve Efficiency & Customer Experience – Reduce manual work, streamline operations, and deliver consistent messaging.



By integrating these platforms, we automate and optimize our marketing processes, increase engagement, boost retention, and ultimately drive more revenue. 🚀

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