As a webshop user I want a personalized experience when I browse on the webshop or use the internal search function.Automatic personalization should be based on the personal order history from the specific customer, but also on the order history of other customers which has the same customer segment.<strong>Internal Search function</strong>The relevance inside results that are shown after doing a search query should be different per customer.<strong>Up & cross selling</strong>With this technique it will be possible to display product sliders in your webshop like "Other customers also bought".