The Stock Alert feature is lacking in the area of communication to the business. As it stands, the customer makes a stock alert request but the company has no idea that the request has been made. Therefore, there is no sense of urgency for purchasing to bring in the needed items. If the requests are made on normally stocked items, it's not a problem. However, if they are wanting items that are typically not stocked, the stock request won't be fulfilled unless that customer places an order or requests a quote. (They wouldn't likely do this since they think the stock alert is all they need to do to trigger more stock.)
Here are some ideas to improve the feature:
1) In the Sana Admin, have a listing of all active stock alert requests. Include details like item, variant, quantity, email address of requestor, logged in account (if available) and date of request. This will allow businesses to track what items are needed in the market and will assist us in purchasing correctly to bring in products that customers want. This will also allow the business to analyze market trends and expand business.
2) Create the option for an internal email alert when a customer makes a stock alert request. This will immediately alert the business purchasing of the need for a specific product and can help influence purchasing so that items can be brought in to fulfill the request as quickly as possible to increase the odds of capturing the sale.